Why you should use Transit Advertising

 

Would you like to advertise in a location that reaches everyone? Transit advertising–placement of print ads on buses, bus shelters and train stations–is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just reaching the riders with these "moving billboards”, you are reaching professionals commuting to and from work, families, tourists and students.

Why Use Transit Advertising?

  • You certainly can’t ignore the advertising.
  • It can't be turned off like a television or radio station.
  • Transit ads reach drivers and passengers no matter what radio stations they're listening to.
  • They have large, colorful, innovative designs that demand attention.
  • You have exclusivity in your space.
  • Transit ads are marketed to a variable audience.
  • You have the choice of location and size.

Types of Bus Advertising

  • King and queen signs are located on the sides of transit vehicles. They are the largest of the signs and are attached to the side of the bus.
  • Tail signs are located on the rear of transit vehicles. If you've ever been stuck behind a bus at a traffic light or in a traffic jam, you know what the back of that bus says by the time you start moving again.
  • Interior cards are smaller and are seen only by the riders. They line the tops of the bus windows and include a sign located on the divider behind the bus driver (behind the driver sign)

Design

When considering your design, treat the signs as moving billboards. People will have a short period of time to view your message. Use bright colors to attract attention with simple ideas with just a few words for effective transit advertising.

Salute To Veterans IV


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12 Eltingville Blvd. S.I.N.Y. 10312, 2nd Fl Suite

718.356.2867