Did you know that over 80 % of people delete an email blast and approximately 30 % unsubscribe from the email list? This means almost one third of your potential client base could be lost due to an improperly formatted email. Here are a few tips that you should keep in mind when creating an email campaign.
Make sure that your email is readable in all sizes to ensure readability on conventional computers, mobile devices and tablets.
Mobile devices and tablets have touch screens. Make the buttons and links large enough so that they can be easily clicked with a finger.
Use plain text and html versions for the email. This way it is viewable and appealing on any device.
Use descriptive text underneath all images as a safety just in case they don’t display properly.
Double and triple check any forms and/ or pages for your email links.
Use clean and simple designs with legible fonts.
Most importantly give your email a trial run. Make sure to test it out to see how the email displays on all mobile devices.