1-Attract guests to your booth with eye catching banners, banner stands, giveaways, literature and contests. Interactive elements such as touch screens to demonstrate a product, gather customer information or conduct a survey makes your booth interesting, fun and engaging. Key sales and marketing messages, eye catching signage and appealing giveaways will generate a higher volume of booth traffic.
2-Determine which trade shows are appropriate for your business sales and marketing goals. Research all details and gauge which trade shows will yield the highest return on investment.
Once you have decided which trade shows to participate in, register as early as possible for best placement or in some cases a discounted rate.
3-Advertise your attendance at the trade shows through your website, newsletters, on your blog, through social media sites, email blasts and lastly email signatures. If you plan on holding a contest or drawing make sure to include that information to attract more people to your booth. Make sure to state your booth location so that guests can find your company easily.
4-A contest or prize drawing is a great way to attract people to your booth. Ask attendees to visit your booth to complete a leads qualification survey or drop their business card into a bowl to be entered into the contest or drawing. Choose a prize that relates to your business or services or a prize that has a broad appeal to current and potential clients.
5-Be sure to bring sufficient amount of supplies to give out at the trade show. You do not want to run out of literature, brochures, business cards and giveaways. That’s a big no no!
6- Encourage your staff to participate and be well versed in your business to be quick and ready to answer any and all questions pertaining to your business. Have your staff mix and mingle amongst all the other vendors and give out their business cards and giveaways.
7- Lastly, your table presentation should be top notch. All of your signage should include your logo, brand and message. Do not use an old rolled up tablecloth. Purchase a vinyl table banner with a matching retractable banner that has been professionally designed by a graphic artist. Keep your theme consistent throughout.
For all your trade needs contact Ivy Branding and Marketing Group. No budget too small or too big. “Watch us make your business grow”.
Christine Fiorenza and Debi Surmanek
Partners at Ivy Branding and Marketing Group