Did you know that brand loyalty is not a mental act but, rather an emotional one? Brand loyal customers have an emotional relationship with the brands they are faithful to. A challenge for many brands is how to ignite that emotional relationship and then keep it going. Here are some steps in creating a successful brand- consumer relationship.
Tell everyone exactly what you are looking for. You must align yourself with people and companies that will get you in front of your type, the ideal consumer. These companies are the influencers and have a direct connection to your type. These companies also have the consumers’ attention and trust. As a business trying to connect with a certain type of consumer, you need a comprehensive profile of the consumer. You need to be as detailed as possible. The more detailed your profile is the greater number of potentials your product and/ or service will receive.
Find a way to partner up with established businesses. Enable these established businesses a vested interest in your success. Make this a win- win situation for all parties involved.
Create a two way conversation with your clients. Make sure that they know that you understand exactly what their needs are wants are. Make sure that your brand delivers exactly what the client needs and wants. Show them that your product and/ or service has value.
Finalize the relationship between your company and your client by asking for a commitment in the form of payment.
Re- energize your relationship with your clients by creating targeted campaigns that will attract past clients to engage but, also attract new clients. Re-energize your message on a regular basis and most of all ensure the relevance of your brand.
Applying these steps will help you to obtain lasting, beneficial relationships with your clients. Effective branding is more complex than ever. Clients are more savvy and discerning. It takes real vision, creativity and ingenuity to sustain the emotional connection with your clients that keeps them coming back time after time.