One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure that you stick to a schedule and marketing budget.
Marketing takes money, time and lots of preparation. Your marketing plan will include everything from understanding your target market, your competitive position in the market, how you intend to reach that market and differentiate yourself from your competition.
Your small business marketing budget should be a component in your marketing plan. Your marketing budget will outline the specific costs on how you are going to achieve your marketing goals within a certain period of time.
If you do not have the funds to hire a marketing agency there are resources available to guide you through the process of creating a marketing plan and developing a marketing budget for your business.
Christine Fiorenza- Debi Surmanek