BRAND RELEVANCE and BRAND DIFFERENTIATION

A strong brand identity is formed when a company blends its differentiation with relevance. Brand differentiation is the ability for a brand to stand apart from its competitors.  A brand should be as unique as possible. A brand is built and maintained via offering a set of differentiating promises to consumers and delivering those promises to the consumers as leverage value.  Relevance is the perceived importance of the brand to a large market.
Uncovering your brand’s differentiation and relevance through an unbiased brand analysis is of utmost importance when trying to distinguish your brand from competitors. It is important to uncover your brand features that consumers can
relate to.
Investing in a strong brand identity is an ongoing process. In today’s economy building a strong brand identity is a work in process. You must stay on you’re a game to maximize financial effectiveness.

debi@ivybrandinggroup.com
Christine@ivybrandinggroup.com
718-448-4880

Senior Wellness and Wealth Seminar III
Thursday, May 14th
The Historic Old Bermuda Inn
12 Noon start time
Free seminar and lunch to seniors. RSVP to 718-356-2867
New Location

Same Business

Same Partners

New Location

12 Eltingville Blvd. S.I.N.Y. 10312, 2nd Fl Suite

718.356.2867