Would you like to advertise in a location that reaches everyone? Transit advertising–placement of print ads on buses, bus shelters and train stations–is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just reaching the riders with these "moving billboards”, you are reaching professionals commuting to and from work, families, tourists and students.
Why Use Transit Advertising?
Types of Bus Advertising
When considering your design, treat the signs as moving billboards. People will have a short period of time to view your message. Use bright colors to attract attention with simple ideas with just a few words for effective transit advertising.
Did you know that over 80 % of people delete an email blast and approximately 30 % unsubscribe from the email list? This means almost one third of your potential client base could be lost due to an improperly formatted email. Here are a few tips that you should keep in mind when creating an email campaign.
Make sure that your email is readable in all sizes to ensure readability on conventional computers, mobile devices and tablets.
Mobile devices and tablets have touch screens. Make the buttons and links large enough so that they can be easily clicked with a finger.
Use plain text and html versions for the email. This way it is viewable and appealing on any device.
Use descriptive text underneath all images as a safety just in case they don’t display properly.
Double and triple check any forms and/ or pages for your email links.
Use clean and simple designs with legible fonts.
Most importantly give your email a trial run. Make sure to test it out to see how the email displays on all mobile devices.
In this section of marketing strategies I will focus on the basics relating to practical marketing tips.
Create a stress free presentation. Make sure that everything that you present to your clients are crisp, clean and professional. This also applies to your store front, merchandise, communication and your appearance.
Practice being nice to everyone so that it becomes second nature to you. Being polite and helpful is a good way to exist and serve others.
Why should your clients utilize your services or purchase your products? Create a value for your brand so that you stand out from your competition.
Be passionate about what you do so that your chances of being successful are greater than those who lack in communication skills.
Customers appreciate honesty and you will gain necessary rewards in the integrity of your products or services.
Try something different just because. All this means is keeping an open mind and preparing yourself for something new.
Lead by example and most of all don’t ever give up!
There is an emerging trend where companies are thinking more creatively about their social- media policies and are encouraging their staff to think smartly about how they present themselves as individuals online and in the real world. It definitely makes sense to encourage people to proactively look after their online reputation. If everyone in your company has a buttoned up personal brand then it will have a positive impact on your business.
Personal branding strategies will go a long way to enhancing your company’s image. Influence your executive team to lead by example and create an authentic persona. Positively suggest to your team to talk about themselves, your brand and the industry. Your team will feel confident about using social platforms to discuss your brand. There will be some naturals that engage with current or potential clients easily. Find out how they built their digital profiles and recognize them as go- to experts in their field. Tap into public speaking, writing courses and workshops that will enable your staff maximize the impact their words. Any edge your team has as individuals will help them outshine the competition. Suggesting to employees that they learn to market themselves better is a fantastic untapped opportunity to use personal branding strategies to craft great stories that positively reflects on your company.
Wouldn’t it be great if you had a list of successful marketing strategies at your fingertips? Imagine that
this list would have everything from low cost lead generation, free market research, event planning
ideas and other ways to make sales soar. Some business owners want to jump right in and begin selling
while others want to put together the perfect strategic marketing plan. While it is absolutely necessary
to create a strategic marketing plan I do suggest that you put your plan into action. The market and
potential customers will not wait for you.
Know the difference between your clients’ needs and wants. Understand your target audience and their
Implement a strategic plan of action.
Make sure that everyone in marketing is part of the sales process.
Be certain that your business model will convert your product, idea or service to revenue.
Offer significant added value in addition to demonstrating the benefits that your product has.
Prove that buying from you includes undeniable advantages.
The end game goal is to drive up revenue.
If you wait until you have all the information you need something can and will happen. The market and
your competitor’s will pass you. Keep it moving forward.
At this point you have developed a business model and have a focused market vision. You do not need
a checklist of marketing strategies. Just have one or two marketing strategies that you plan to keep in
action. It’s easy to convince ourselves that our products or services need a little more of this and that
otherwise your target market will not buy because it’s not perfect. Move forward- uncertainty and
indecision do not equal successful business strategies.
First and foremost make sure that everything that your client sees is clean, crisp and professional.
This stress free presentation must include your storefront, merchandise, printed materials and your
Practice being nice to everyone so that it becomes second nature to you and your staff. Remember, not
everyone is going to buy but, you should remain polite, professional and helpful at all times. You must
exist to serve.
Stand for something and differentiate yourself and your services from your competition. Why should
your customer buy from you? You must create value.
If you are not passionate about what you do then your chances of being successful are greatly
diminished. Show that you care.
Find out what your customers want and give it to them. In other words ask- don’t tell.
Variety is the spice of life and that includes sales and marketing. Try different marketing and advertising
tools and stay with the marketing and advertising tools that are successful for your business. Stick with
Keep an open mind and always be prepared to try something new. Staying stagnant and close minded
will diminish your company’s success.
Try something different just because you can. Be that extraordinary company.
Let the personal touch come through in your business. Customers appreciate the realism, honesty and
Always think about putting yourself in the customers shoes and putting your heart and mind into what
Need an edge? Want to draw visitors to your table at a trade show? If you answered yes to these two
questions here are a few innovative trade show tips.
Use the latest technology to appeal to visitors attending the trade show. Make sure that the technology
is specific to your industry. This edgy appeal will put your business above your competitors. Use only
technology that is relevant and will appeal to your displays.
Make sure to include hands on demonstrations at your booth. Visitors will flock to a good
demonstration. People are curious and will come over to see what’s going on. You can show your
products or showcase your services as well as provide entertainment. Trade show demonstrations will
increase interest in your business.
Food will appealing aromas will also attract visitors. Food is becoming more and more popular at trade
shows. Some great examples of what can attract visitors to your booths are popcorn machines, coffee
machines, chocolate and cotton candy machines. These appealing smells will attract visitors to your
Drawings and contests for a free product is another effective way to gain visitors. Contests and prize
drawings are still the top attraction at a trade show. The flexibility of the prize selection means that any
type of business will be successful in attracting visitors to their drawing. Give people the opportunity to
line up for a chance to win.
Use digital photography for a dramatic visual impact. Using digital photography can help you to add
dramatic visual impact that will bring many visitors to your booth. It is simple to take photos and edit
them right at your booth. Make sure to obtain graphics that work well with your image.
Some of the simplest marketing tactics can produce the most profitable results for business owners.
Here are some examples of dynamic marketing tactics that have proven effective for any business.
Take some time to analyze your current clients and try and determine what traits they share. Revise or
alter your sales message to appeal to them specifically. Doing this will increase both the number of new
sales and increase profitability.
Offer your clients and opportunity to save money or time. If you offer both money saving and time
saving opportunities your sales will increase dramatically. For example offer a discounted price if
they purchase before a specific date and figure out how you can deliver what they are purchasing
Make the buying transaction easy. If you make it easy for a potential client to purchase from you they
will buy more. Look at the ways that you can make the buying process easier and faster. Design your
selling procedure so that potential clients do not have to make unnecessary decisions. Every decision
that a potential client has to make will interrupt the buying process and diverts their attention away
from completing the sale. Instead of asking for unnecessary information during the ordering process
follow up after the sale with a simple, personalized thank you.
Most people do not purchase something for the first time they see or hear about a product or service.
You can salvage potential clients with an effective follow up. Your follow up can be as simple as a
discount or new offer for your products or services. Make sure that you have a way to receive the email
addresses of visitors to your website. Once you have these email addresses in your database follow up
with them with a complimentary information or a special deal targeted just for them.
These dynamic marketing tactics provide a simple way for your business to increase sales at little or no
cost at all to you.
Mobile marketing is a new advertising vehicle. Marketers are just now exploring the best ways to market their clients’ goods and services to the millions of people that use cell phones each day. Smart phones represent the fastest growing segment of the mobile telecommunication industry. Most cell phones are equipped with GPS signals and connect to the internet at moderately high speeds making cell phones a prime target for marketers.
There are a few key trends that are starting to show up when it comes to mobile marketing such as search engine marketing, local check – in apps, In- app advertising and opt- in notifications.
When you search for information on your Android phone, you are likely to see relevant text ads. You can actually set up your campaign to be completely targeted by mobile users. By setting aside a separate budget for mobile advertising, you can see how your campaign will perform over time.
Local check- in apps offer the ability for your clients to “check-in” when they visit your establishment. By encouraging your clients to “check- in”, you have the ability to spread word of mouth advertising for your company using their respective social networks.