Monthly Archives: July 2014

Why you should use Transit Advertising


Would you like to advertise in a location that reaches everyone? Transit advertising–placement of print ads on buses, bus shelters and train stations–is an important medium for reaching an audience of all ages, backgrounds and incomes. You are not just reaching the riders with these "moving billboards”, you are reaching professionals commuting to and from work, families, tourists and students.

Why Use Transit Advertising?

  • You certainly can’t ignore the advertising.
  • It can't be turned off like a television or radio station.
  • Transit ads reach drivers and passengers no matter what radio stations they're listening to.
  • They have large, colorful, innovative designs that demand attention.
  • You have exclusivity in your space.
  • Transit ads are marketed to a variable audience.
  • You have the choice of location and size.

Types of Bus Advertising

  • King and queen signs are located on the sides of transit vehicles. They are the largest of the signs and are attached to the side of the bus.
  • Tail signs are located on the rear of transit vehicles. If you've ever been stuck behind a bus at a traffic light or in a traffic jam, you know what the back of that bus says by the time you start moving again.
  • Interior cards are smaller and are seen only by the riders. They line the tops of the bus windows and include a sign located on the divider behind the bus driver (behind the driver sign)


When considering your design, treat the signs as moving billboards. People will have a short period of time to view your message. Use bright colors to attract attention with simple ideas with just a few words for effective transit advertising.

Ways to Save Your Email Marketing from the Trash Folder


Did you know that over 80 % of people delete an email blast and approximately 30 % unsubscribe from the email list? This means almost one third of your potential client base could be lost due to an improperly formatted email. Here are a few tips that you should keep in mind when creating an email campaign.

Make sure that your email is readable in all sizes to ensure readability on conventional computers, mobile devices and tablets.

Mobile devices and tablets have touch screens. Make the buttons and links large enough so that they can be easily clicked with a finger.

Use plain text and html versions for the email. This way it is viewable and appealing on any device.

Use descriptive text underneath all images as a safety just in case they don’t display properly.

Double and triple check any forms and/ or pages for your email links.

Use clean and simple designs with legible fonts.

Most importantly give your email a trial run. Make sure to test it out to see how the email displays on all mobile devices.

Marketing Strategies


In this section of marketing strategies I will focus on the basics relating to practical marketing tips.

Create a stress free presentation. Make sure that everything that you present to your clients are crisp, clean and professional. This also applies to your store front, merchandise, communication and your appearance.

Practice being nice to everyone so that it becomes second nature to you. Being polite and helpful is a good way to exist and serve others.

Why should your clients utilize your services or purchase your products? Create a value for your brand so that you stand out from your competition.

Be passionate about what you do so that your chances of being successful are greater than those who lack in communication skills.

Customers appreciate honesty and you will gain necessary rewards in the integrity of your products or services.

Try something different just because. All this means is keeping an open mind and preparing yourself for something new.

Lead by example and most of all don’t ever give up!

Senior Wellness and Wealth Seminar III
Thursday, May 14th
The Historic Old Bermuda Inn
12 Noon start time
Free seminar and lunch to seniors. RSVP to 718-356-2867
New Location

Same Business

Same Partners

New Location

12 Eltingville Blvd. S.I.N.Y. 10312, 2nd Fl Suite