Monthly Archives: April 2014

Trade Show Display Ideas

Need an edge? Want to draw visitors to your table at a trade show? If you answered yes to these two
questions here are a few innovative trade show tips.

Use the latest technology to appeal to visitors attending the trade show. Make sure that the technology
is specific to your industry. This edgy appeal will put your business above your competitors. Use only
technology that is relevant and will appeal to your displays.

Make sure to include hands on demonstrations at your booth. Visitors will flock to a good
demonstration. People are curious and will come over to see what’s going on. You can show your
products or showcase your services as well as provide entertainment. Trade show demonstrations will
increase interest in your business.

Food will appealing aromas will also attract visitors. Food is becoming more and more popular at trade
shows. Some great examples of what can attract visitors to your booths are popcorn machines, coffee
machines, chocolate and cotton candy machines. These appealing smells will attract visitors to your

Drawings and contests for a free product is another effective way to gain visitors. Contests and prize
drawings are still the top attraction at a trade show. The flexibility of the prize selection means that any
type of business will be successful in attracting visitors to their drawing. Give people the opportunity to
line up for a chance to win.

Use digital photography for a dramatic visual impact. Using digital photography can help you to add
dramatic visual impact that will bring many visitors to your booth. It is simple to take photos and edit
them right at your booth. Make sure to obtain graphics that work well with your image.

Dynamic Marketing Tactics

Some of the simplest marketing tactics can produce the most profitable results for business owners.
Here are some examples of dynamic marketing tactics that have proven effective for any business.
Take some time to analyze your current clients and try and determine what traits they share. Revise or
alter your sales message to appeal to them specifically. Doing this will increase both the number of new
sales and increase profitability.

Offer your clients and opportunity to save money or time. If you offer both money saving and time
saving opportunities your sales will increase dramatically. For example offer a discounted price if
they purchase before a specific date and figure out how you can deliver what they are purchasing

Make the buying transaction easy. If you make it easy for a potential client to purchase from you they
will buy more. Look at the ways that you can make the buying process easier and faster. Design your
selling procedure so that potential clients do not have to make unnecessary decisions. Every decision
that a potential client has to make will interrupt the buying process and diverts their attention away
from completing the sale. Instead of asking for unnecessary information during the ordering process
follow up after the sale with a simple, personalized thank you.

Most people do not purchase something for the first time they see or hear about a product or service.
You can salvage potential clients with an effective follow up. Your follow up can be as simple as a
discount or new offer for your products or services. Make sure that you have a way to receive the email
addresses of visitors to your website. Once you have these email addresses in your database follow up
with them with a complimentary information or a special deal targeted just for them.
These dynamic marketing tactics provide a simple way for your business to increase sales at little or no
cost at all to you.

Mobile Market Advertising


Mobile marketing is a new advertising vehicle. Marketers are just now exploring the best ways to market their clients’ goods and services to the millions of people that use cell phones each day. Smart phones represent the fastest growing segment of the mobile telecommunication industry. Most cell phones are equipped with GPS signals and connect to the internet at moderately high speeds making cell phones a prime target for marketers.

There are a few key trends that are starting to show up when it comes to mobile marketing such as search engine marketing, local check – in apps, In- app advertising and opt- in notifications.

When you search for information on your Android phone, you are likely to see relevant text ads. You can actually set up your campaign to be completely targeted by mobile users. By setting aside a separate budget for mobile advertising, you can see how your campaign will perform over time.

Local check- in apps offer the ability for your clients to “check-in” when they visit your establishment. By encouraging your clients to “check- in”, you have the ability to spread word of mouth advertising for your company using their respective social networks.

Branding Ideas for Business


Create a character that will make your product and/ or service unique amongst your competitors. Before you begin, take time to sit down and research with your business partners’ and trusted family and friends. Discuss the image that you would like to channel to your clients, once you are convinced of the identity that you would like to achieve stick with it.

Your audience is one of the most important factors when considering a business as they are the ones that will inevitably b purchasing your products and/ or services. It is important for you to familiarize yourself with your target market. Tailor your products and services according to the needs and wants of your clients. You can also look into specific details such as age, income, hobbies, ethnicity, religion and family background. These specific factors will give you better insight into how you would like to market your product or services.

Identify the rivals- the competitors. Study their market strengths and weaknesses and most of all look out for aspects that you can utilize to develop a strong branding presence with minimal flaws.

Your logo must be something that your clients will like and never forget. Design an ingenious logo or hire a professional to design one for your company. Make sure to incorporate the brand’s message into the logo utilizing font, colors and overall format. Try to achieve a look that will make your logo as unique as possible.

Create a website that showcases your products and services and that is user friendly. Make sure to include information such as company history, products, picture gallery, testimonials and easy order forms for convenient shopping transactions.

Keep your clients updated not just about your products but also of the industry in a level that they will understand and appreciate. Blogging regularly will keep your client’s engages with your business.  Make sure to post these blogs to your website. Write blogs about new products in short featured articles. If you have products that require assembly or specific instructions, you can also make tutorials to assist your clients when they’re not in your establishment.

To connect with customers better and learn what they think, establish an active online presence on popular social networking sites. Sharing can come in the form of posting on social media accounts whether they were satisfied or unsatisfied with an item purchased. Build your online presence via engaging in virtual conversations.

Join business related events. Attend or better yet become a vendor at industry related events.  Getting your business out there is another way of branding. Join committees and organizations to further your experience as an entrepreneur.

Encourage your clients for feedback. It is highly advisable to ask your clients for feedback whether it’s through your website, social networking sites or printed forms. Always make sure to thank them for their time.

Be consistent with your brand’s message without sacrificing the need to keep up with the trends. Stick to your message as to not confuse your client’s. If you are looking forward to being that store that everyone talks about because it’s awesome, start with an awesome brand.


Branding is not about getting your target market to choose you over the competition, but it is about getting your prospective clients to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

  • Delivers your company’s message clearly
  • Confirms your company’s credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your clients and potential clients. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the total of their perceptions and experiences with your company. You may be able to influence some potential clients and some clients you will not be able to influence.

 It's important to spend time investing in researching, defining, and building your brand.  Having a strong brand is invaluable. Your brand is the source of a promise to your clients. It's a foundational piece in your marketing communication and one your company must not be without.


Senior Wellness and Wealth Seminar III
Thursday, May 14th
The Historic Old Bermuda Inn
12 Noon start time
Free seminar and lunch to seniors. RSVP to 718-356-2867
New Location

Same Business

Same Partners

New Location

12 Eltingville Blvd. S.I.N.Y. 10312, 2nd Fl Suite