How can your customers and the outside world interact directly with any element of your business?
These elements can occur before, during and after a sale. Each interaction is an invaluable tool for building brand loyalty and generating word of mouth advertising and sales for your business. Branding often times feels like an abstract idea however, honing in on your most influential touch points you will be able to deliver on your brand promise from start to finish. Branding is about taking control of a perception and actively shaping people to view your business personality. Utilize strong products and a clever marketing strategy to land wholesale accounts.
As you define your brand promise and the impact of your various touch points make sure to include the value that you are providing for your product, what unique attributes set your brand apart from the competition and how will your customers feel after engaging in business with your company. For example if you decide to retain Ivy Branding and Marketing Group as your agency you can expect a one on one consultation, hand held personalized customer service, an original marketing strategy, the
creation of brand identity and so much more…….
Once you know exactly what you are promising to deliver to your customers you can implement concrete strategies at each of the touch point opportunities and measure their impact over a period of time.