Monthly Archives: May 2013

A winning strategy

At Ivy Branding and Marketing Group we utilize goals, strategy and structure when we are creating a branding and marketing plan for our clients. A winning strategy with a structure to support long term goals is a necessity. We define business goals, we articulate value and most of all we utilize significant subject matter to brand your business.

Christine Fiorenza
Director of Sales and Marketing
 
Debra Surmanek
Creative Director

The Power of 24/7 Advertising

Did you know that an effective email marketing campaign is a great tool to promote your products
and services? When a customer orders a product from your website, you should always obtain their
email addresses, and then follow up with an email. This email should let your customers know that you
appreciate their business and/ or purchase but, it should also ask for a review of the product purchased
or a testimonial.

The next step is to send them another email regarding other products or services that you are now
offering. Make the advertisement appeal to the client via utilizing a product or service that is related to
a past purchase or service. Make sure to handle customer inquiries promptly and encourage them to
contact your company at any time. Accessibility equals profitability.

Create a newsletter and develop an email list for mass marketing. Helpful newsletters can be written
quickly. Make sure that the newsletter targets the masses. It’s very important to write about topics
that catch your target audience’s interest. Include news of interest or just information about special
promotions that you might be running.

Know your targeted niche market and adapt techniques quickly and efficiently. Certain types of people
will flock to your goods and services if you advertise them on social networks such a Facebook or other
social networks. You will be able to access your customers’ habits in email use, web browsing and social
networks by asking them to complete surveys.

Implement survey results by tracking how well your clients and responding to the different methods in
your marketing strategy. It is vital that you do not solely focus on your customers, you must focus on
your products and services as well.

Getting clients to add you on Facebook to buy your services is a less effective marketing strategy.
Professional email blasts are more effective. Determine what works and what doesn’t work by analyzing
feedback. Social media is a MUST!

Ivy Branding and Marketing Group 124 McClean Ave SI, NY 10305 Office- 718-448-4880
Christine@ivybrandinggroup.com

Debi@ivybrandinggroup.com

New Location

Same Business

Same Partners

New Location

12 Eltingville Blvd. S.I.N.Y. 10312, 2nd Fl Suite

718.356.2867