mustA transitional marketing approach takes up all of your time, energy and money and all you receive for your efforts is a one- time transaction. The client is choosing you for price or convenience. There is no connection/ no relationship. Relational Marketing is the better approach. With a Relational Marketing approach you utilize your time, money and energy most efficiently. Building relationships with your clients will afford you a current future payout and a steady income. At we build business relationships.